People identify with your brand through the tones, textures, and atmosphere you consistently share. When you veer off course, you lose that connection—and, often, their custom. The key is to expand within the realm of your chosen season, not outside it.

By defining what you want and what you do, you’ll stay on track—even during challenging times. It will also make decision-making much easier, because your goals will be clear and aligned with your model.

The truth is, there are absolutely skills and techniques you can learn to excel in sales, even if the thought of selling your products makes you nauseous. There’s no need for hard selling. In fact, I believe the best sales tactics are not pushy or aggressive but gentle, authentic, and rooted in genuine connection.

Don’t wait for the cash, the perfect time, or the ideal place. It’s always better to try than to never attempt—no regrets.

If you don’t have the money, use what you do have. Start smaller than you imagined, and if your plan was already small, go even smaller.

There are countless reasons to start a boutique business, and it’s my mission to be your guide—a helping hand and a reliable source of resources and knowledge during this journey.

I can only get you to where I’ve been. I’m not promising millionaire status or “boss babe” group chats. Instead, I’m here to share how I quietly built my creative business as an introvert, mostly on my own, with just a £30 cash injection. It was more of a cash drip, but that’s all I had at the time.